United Kingdom of Great Britain and Northern Ireland: Head of Fundraising Strategy and Performance

Overview:

War Child works with children who, as a result of conflict, live with a combination of poverty, exclusion and insecurity. These children might include street children, child headed households, children conscripted into armed groups, and children who have been put in prison. Our mission is to support and improve the care and protection of children and young people who live with a combination of insecurity, poverty and exclusion in some of the worse conflict-affected places. We look forward to a world in which the lives of children are no longer torn apart by war. This is a vision that can only be realised through the collective actions of children themselves, communities and their leaders, organisations like War Child, governments and key decision makers.

Purpose of Post
War Child’s office is a lively and fast-paced environment made up of a team of extremely dedicated staff & volunteers. We’re looking for someone who can fit in well and bring their personality, creativity and professionalism to our Fundraising and Marketing Directorate, and the wider charity. The Fundraising and Marketing Directorate is a hugely ambitious and high-performing department, working in a very competitive environment. We are looking for someone with real drive and passion for improving and professionalising our existing systems and processes to ensure our future growth. We want someone who will become a key member of the Fundraising and Marketing team, and an active member of the Management Group, with a can-do creative attitude and a passion for income generation, change and insight strategies.

The Head of Fundraising Strategy and Performance will directly support the Director of Fundraising and Marketing:

• To lead the NEW Fundraising Strategy and Performance team and function
• To lead on the development, implementation, and evolution of the fundraising strategy with the Director of Fundraising and Marketing, and Fundraising and Marketing Leadership team
• To business partner with each fundraising and marketing functions to:
• o Develop new systems to measure and monitor performance
• o Develop and deliver a robust data and analysis function
• o Create and ensure ongoing effective planning and reporting
• o Delivery of a programme of product development and fundraising innovation that supports fundraising income growth
• To lead and facilitate integrated and cross team working, particularly in delivery of effective project management, strategy development and business partnering with teams and individuals across the organisation

JOB SPECIFICATION: TASK AND RESPONSIBILITES:
Head of Fundraising Strategy and Performance
Fundraising and marketing strategy development:

• To business partner with the Fundraising and Marketing Leadership team to create and embed new fundraising strategy processes, and ensure ongoing evolution of strategy and plans in response to the external marketplace and internal campaign/activity results
• To engage and partner with the Fundraising and Marketing Leadership team to provide guidance on improving performance based on research and insight, and coaching the fundraising and marketing leadership team to implement their processes for development of strategy and delivery
• Build strong partnerships and foster effective strategic integration and coordination between fundraising, marketing, communications and campaigning teams across the organisation including the cross-organisational digital hub
• Through the development of our strategy, work closely with the Fundraising and Marketing
• Leadership team to develop business cases to support change that will aid growth and the development of our products and campaigns
• Work closely with the Director of Fundraising to create and deliver strong and participatory change strategies and processes for the team.

Data, Insight and performance:

• To be the focal point organisationally for driving fundraising improvement and performance to ensure we realise our ambitious growth plans
• To create and adopt across the team the use of planning, project, and change management tools to support the delivery of the fundraising and marketing strategy
• Take a proactive role in supporting the fundraising and marketing leadership team to develop their fundraising activity, creating a results-orientated approach to measuring, monitoring and evolving activity
• Facilitate the delivery of a set of regular and specific reports that provide critical insight and feedback on fundraising and marketing performance
• Ensure all major fundraising projects have a clear business case framework, project plans and templates, and are managed well, based on agreed project management standards
• Business partner with the fundraising and marketing leaders to manage operational risks oa monthly and annual basis
• In collaboration with the Fundraising and Marketing Leadership team, develop and agree KPIs and other performance measures and partner with their respective teams to measure and monitor progress
• To develop a data strategy, and ensure the quality and significance of data for future activity
• Work with the heads of to ensure fundraising and marketing decisions are based on quality data and insight and that they aref built into strategies and activity in a meaningful and robust way
• Overall responsibility for our CRM strategy and its development and use across the organisation

Best Practice and Compliance:

• To cascade knowledge of external factors, legal requirements and best practice to ensure the fundraising and marketing directorate and wider organisation is forward thinking and informed on these issues
• To lead an audit process to ensure that we are compliant with fundraising and marketing practices including the Fundraising Regulator, the new GDPR and ASA
• To ensure all Gambling Commission and Fundraising Regulator annual returns are submitted in accordance to specified requirements
• To lead the team to ensure all research conducted on donors is conducted in line with the GDPR and ICO guidance, and to provide support to the fundraising and marketing team on priority research

Insight, Research, Product Development and Innovation:

• Oversee the provision of high quality research and analysis to identify current performance and opportunities for growth, including analysis of the external market in partnership with all fundraising and marketing functions
• Ensure teams are provided with excellent insight in a digestible form drawn from research, market information, supporter analysis and performance data to support the development of fundraising, marketing and campaigning
• Have an overview of supporter and campaign journeys and use insight to ensure that teams are working to drive the best long-term value
• To lead the fundraising and marketing team process and strategy for creating and delivering a purposeful approach to innovation, testing, and new product development
• To create pilot processes and procedures for investment options for SMT decision making including risk management
• Provide a creative facilitation partnership across the Fundraising and Marketing Directorate using a suite of techniques to generate the energy and space for possible collaboration and change. This will include new product development workshops, detailed analysis/reviews of key projects and or processes delivered through presentations and written reports highlighting key recommendations

Leadership and Management:

• To play an active role in the Management Group at War Child leading the operational delivery of the annual operational plan and risk management
• To be committed to the Fundraising and Marketing Leadership team as your priority team
• To lead and build the Fundraising Strategy and Performance team in line with the organisation’s growth plans
• To proactively manage performance, build on successes and turn around underperformance
• Recruit and retain key team members and ensure that all staff have full inductions, understand policies and are committed to the mission, vision and values of the organisation
• Undertake full appraisal processes for the team and deliver paperwork on time
• Be an advocate for team development and learning
• This newly devised team currently manages a CRM Manager and a Research and Compliance Manager, and based on WCUK’s continuous growth, new roles will be designed and recruited into this new team over the next two years

General:

• To keep abreast of all external fundraising, marketing and digital trends and network with appropriate external organisations to bring knowledge into the organisation and strategy
• Act as an ambassador to ensure the relationships between the fundraising and marketing directorate remain strong, productive, and foster creativity, collaboration to deliver and exceed expectations
• Represent War Child internally and externally as required
• • Contribute to building a culture of innovation and collaboration and living by our values at all times
• To work with War Child global members to network, support strategy development and to represent our mission globally when required

PERSON SPECIFICATION – ESSENTIAL CRITERIA:

Experience:

• Experience of building and managing effective teams which are integrated across other functions
• Demonstrable experience of strategy development and implementation in a fundraising or marketing environment
• Extensive experience of developing fundraising or income generation strategies
• Direct experience of income generation/fundraising/new business or commercial marketing with a commitment to ROI’s
• Strong analysis and strategic planning experience
• Experience in leading change and developing culture in an ambitious organisation
• Demonstrable experience in delivering results through rigorous strategic analysis
• Experience in data analytics, and the application of them to improve results
• Experience in CRM, data management and data governance
• Experience in developing strategies to purposefully drive innovation and new product development
• Experience and full understanding of risk management
• Understanding of charity governance and charity processes
• Right to work in the UK
• Educated to degree level, or equivalent
• Experience of changing and improving processes, systems and ways of working to improve team efficiency
• Experience of reporting to senior management, trustees or commercial boards

Competencies (Soft Skills):

• Excellent communicator with skills in influence and persuasion
• Role model for evidence based decision making and problem solving
• Expert in changing and improving
• A high level of commitment to the work and mission of War Child UK
• High level of competency on Word, Excel, Outlook and CRM databases
• Experience of using analytical tools to extract appropriate data
• Good team working and relationship building
• Attention to detail and the ability to complete complicated work processes
• Comfortable working autonomously and across multiple tasks and reporting into different project working teams and staff members
• A high degree of personal organisation and self-management
• Ability to operate with diplomacy, tact and empathy

Desirable Experience:

• Experience of working in a fundraising team in a charity environment
• Experience of working for an INGO
• Professional qualification in fundraising strategy

Contract Terms

• Working Hours: Full time (37.5 hours per week)
• Probation: 6 months
• Start date: July/Aug 2017
• Salary: £46,128 – £55,913 per annum
• Leave: 28 days pa pro-rata, increasing by one day for each year’s service up to a maximum of 5 additional days
• Pension: All eligible employees are automatically enrolled into a Group Personal Pension Plan. Contributions will be made on a salary exchange basis as follows: employees contribute a minimum of 3% of basic monthly salary to receive a contribution of 5% from War Child.

• Download and complete War Child application form. All completed applications must reach recruitment@warchild.org.uk by 26th June 2017, at 9am.
• Due to limited resources, War Child HR will contact only the shortlisted candidates
• First round interviews will be held on week commencing 3rd July 2017
• Second round interviews for selected candidates will be held on week commencing 10th July 2017.
• Any offer made post the second interview will be conditional on receipt of 3 favourable written references, (from your most recent employer, any other previous employer and a character reference). War Child reserves the right to call the referees, in case clarification is required post the receipt of complete reference forms.
• The successful applicant will be expected to undergo a DBS Police check and/or international police check, a medical check for overseas travel purposes, be compliant and sign up to War Child’s Child Safeguarding Policy prior to a final offer being made.