United Kingdom of Great Britain and Northern Ireland: DIGITAL FUNDRAISING AND MARKETING MANAGER

War Child’s office is a lively and fast-paced environment made up of a team of extremely dedicated staff & volunteers. We’re looking for someone who can fit in well and bring their personality, creativity and professionalism to our Fundraising and Marketing Directorate, and the wider charity. The Fundraising and Marketing Directorate is a hugely ambitious and high-performing department, incorporating traditional fundraising with music, arts, culture, and gaming sectors. The role will be responsible for driving digital marketing at War Child, working closely with the Digital Communications Team, and delivering a digital marketing strategy that is underpinned by data and market insight. The responsibility of this role is to integrate digital best practice across our fundraising activities, to recruit new donors to War Child via digital marketing campaigns and be an ambassador for digital marketing across the organisation, with the ambition to be at the forefront of digital marketing and fundraising trends and emerging technologies. We are looking for someone who is ambitious and forward-looking with a can-do, creative attitude and a passion for income generation and innovation strategies.

The Digital Marketing Manager will sit within the Individual Giving team but directly support the Fundraising and Marketing Directorate:

· To lead the digital marketing strategy

· To lead on the development, implementation and reporting of digital marketing campaigns

· To find new and exciting ways to monetise existing relationships and campaigns in the digital space in order to maximise financial value to War Child by generating donations and inspiring fundraising initiatives

· To business partner with each fundraising and marketing functions including:

o Gaming Partnerships Team

o Music & Entertainment Team

o Corporate Team

o Individual Giving Team

The role will work closely with the Head of Digital to align activities with wider digital brand and communications.

The role will also sit within War Child’s digital hub which aims to improve cross-organisational use of digital through knowledge sharing and innovation.

Job Specification: Task and responsibilites:

Digital marketing strategy development:

· To create a digital marketing strategy for War Child that enhances our current portfolio of fundraising activities

· To business partner with the different teams within the Fundraising and Marketing Directorate to create digital campaign strategies and plans

· Ensure ongoing evolution of strategy and plans in response to the external marketplace and internal campaign/activity results

· To proactively research latest digital marketing trends and emerging fundraising technology

· To participate in War Child’s supporter engagement strategy and development of integrated marketing and communications plans

Campaign management:

· Working closely with Fundraising Department and the Communications Department to create and implement digital marketing campaigns that includes creative development and testing, channel testing, budgeting and reporting

· To directly manage in-house PPC, display, native, social and retargeting marketing campaigns

· To manage KPIs (including conversion rates, return on investment, and number of new donors acquired) to provide full reporting on digital and fundraising conversions

· Provide recommendations and optimisation based on analysis to improve campaigns efficiency (allocation of spending, geo-location, devices, etc.)

· Refine retargeting campaign segmentation to increase ROI, reconversion and develop cross-selling

· Leverage new online targeting capabilities to capture new audiences and increase engagement rates

Monitoring and reporting:

· Responsible for monthly campaign reporting against agreed KPIs (including CPM, CPC, click-through rate, cost per lead, conversion rates)

· Customise and work within online dashboards (including Google Analytics / Google Tag Manager, Google Adwords, Facebook Ads, other)

· Utilise strong analytical ability to evaluate the user experience across multiple channels and touch points

· To develop a digital campaign evaluation framework to ensure learnings are applied for future activity

Please go to our website

https://www.warchild.org.uk/who-we-are/jobs/Digital-Marketing-Manager