United Kingdom of Great Britain and Northern Ireland: Digital Manager

The Digital Manager is responsible for managing and enhancing the performance of War Child’s digital channels and advising on the deployment of digital marketing techniques to meet our priority objectives of raising income and advocating for change.
You will have responsibility to ensure that our channels are impactful, distinctive, emotive and drive supporters to donate or to take action. You will improve our digital performance by advising on a range of digital marketing approaches. You’ll ensure that we take an audience first, evidence-based approach to developing our digital channels and our wider digital marketing approach, and continuous learning/improvement cycle as part of an award-winning team of web and creative specialists.

This role will oversee and manage War Child UK’s owned digital channels and advise on the development of wider digital marketing approaches to support our priority objectives of raising income and advocating for change. The role is responsible for the War Child website and social media accounts, working with teams across the organisation and our content creators to ensure we populate our digital channels with content that speaks to our organisational priorities and drives our performance. The role will also advise on how best to reach our audiences digitally.
You will plan and execute our digital marketing approaches such as PPC, SEO and social marketing to meet objectives. Your responsibility is to advise, to shape and to jointly plan these activities for maximum impact and benefit. You will also have some responsibility for implementing them.
This role will also play an important role in digital tracking and measurement, conducting regular evaluations and developing organisational learning to build our shared expertise and experience in how to achieve excellence on our owned-channels, and leverage digital marketing approaches to reach wider audiences. Finally, this role is also expected to ensure that War Child stays at the forefront of digital marketing in an environment which is defined by its pace of change. Innovation and testing will be critical in ensuring that we do that.
Your responsibilities
• Manage War Child’s owned digital channels – including our website, social media and email channels - working with teams across the organisation and our content creators to ensure we populate our digital channels with content that speaks to our organisational priorities and drives our performance.
• Advise on the development of wider digital marketing approaches to support our priority objectives of raising income and advocating for change, as well as driving our digital performance to enhance our credibility and reputation.
• Support and advise teams across the organisation on how to leverage our owned-channels and when and how to deploy digital marketing techniques including digital advertising, pay-per-click, GoogleAds, influencer marketing etc
• Recruit and manage third-party agencies to oversee our Google Ad grant account, or advertising campaigns on social media channels. This may include implementing these campaigns yourself.
• Appoint, and manage relationships with, external agencies, suppliers and partners (digital marketing, technology, creative, web technical, copywriting/editing etc.) Develop functionality and performance of our website, working with others to develop SEO and strategies that improve search rankings and relevance
• Use digital tools to determine and improve conversion rates (CRO) across the website, and iterate and optimise our website performance through AB webpage testing, site navigation, struggle scores, etc.
• Ensure there is a clear system for addressing technical performance issues on the website – managing a timely reporting and escalation process to help us to respond quicker to malfunctions on the site and alert external suppliers
• Ensure we have a robust set of KPI’s and the means to capture data, track, monitor and report on performance using digital analytics software and platforms as appropriate, conducting regular reviews of digital communications performance. Advise colleagues and enable them to develop content strategies based on previous performance reports and audience insight.
• Line manage Digital Officer to populate our website and social media channels with a regular stream of relevant content that drives our owned-channel performance
• Contribute towards the Supporter Engagement team strategy, policies and processes
• Maintain a strong knowledge of developments, innovations, and new tech in web development, digital performance, digital marketing and social media and identify any that may be of benefit/interest to War Child.

For all info, how to apply and a complete JD: https://www.warchild.org.uk/who-we-are/jobs/digital-manager-2019